Privacy policy

Privacy Policy

Last updated: January 30, 2025

This Privacy Policy describes how Loomline ("Company", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from loomlineai.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or regulatory obligations. If we make material changes, we will post the updated Privacy Policy on our Site, update the "Last updated" date, and, where required by law, notify you via email or other means.

2. How We Collect and Use Your Personal Information

We collect personal information from a variety of sources, including directly from you, automatically when you interact with our Site, and from third-party services such as Meta (Facebook & Instagram), Shopify, and payment processors.

In addition to the specific uses listed below, we may use your information to:

  • Communicate with you
  • Provide and improve our Services
  • Comply with legal obligations
  • Protect our Site, business, and users

3. What Personal Information We Collect

A. Information You Provide Directly

When you use our Services, we may collect:

  • Contact details (name, address, phone number, email)
  • Order information (billing/shipping address, payment confirmation)
  • Account information (username, password, security questions)
  • Customer support communications (messages, inquiries)

Some features require you to provide this information. If you do not provide it, you may not be able to use certain services.

B. Information We Collect Automatically

We collect Usage Data through cookies, pixels, and tracking technologies. This may include:

  • Device and browser information
  • IP address and geolocation
  • Pages visited, time spent on Site
  • Interactions with our content or ads

C. Information We Receive from Third Parties

We may receive information from:

  • Shopify (e.g., order details, account activity)
  • Payment providers (e.g., PayPal, Stripe, Klarna)
  • Meta (Facebook & Instagram)
  • Advertising and analytics partners

4. How We Use Your Personal Information

A. Providing Our Services

We use your information to:

  • Process your orders and payments
  • Provide customer support
  • Maintain your account
  • Manage returns and shipping

B. Marketing and Advertising (Including Meta / Facebook & Instagram Ads)

We may use your data to:

  • Send marketing emails, SMS, or postal mail
  • Show you relevant ads on Meta platforms (Facebook, Instagram, Messenger, WhatsApp)
  • Use Meta Pixel for tracking and retargeting

Meta processes this data as an independent data controller. You can adjust your ad preferences in Facebook Ad Settings.

C. Security and Fraud Prevention

We use your data to detect fraud, unauthorized access, and illegal activities.

D. Cookies & Tracking Technologies (Meta Pixel, Google Analytics, etc.)

We use cookies and tracking technologies for:

  • Analytics and improving the Site
  • Showing personalized ads
  • Retargeting via Meta Pixel

Meta Pixel Tracking

"We use Meta Pixel (Facebook Pixel) to collect browsing behavior, ad interactions, and purchase data. This allows us to optimize advertising and measure campaign effectiveness."

You can opt out of Meta tracking via the Global Privacy Control or manage your preferences in our Cookie Consent Tool.

5. How We Disclose Personal Information

We do not sell your personal information. However, we may share it with:

Category Who We Share With Purpose
Identifiers (name, email, address) Payment processors, shipping providers Process orders
Commercial information (purchases, interactions) Meta, Google, Shopify Marketing, analytics
Internet activity (IP, browsing behavior) Meta (Facebook & Instagram), Google Retargeting ads

Meta may collect additional data through their own systems. Please review their Privacy Policy for more details.

6. Your Privacy Rights

Depending on where you live, you may have the following rights:

Right What It Means
Access / Know Request a copy of your data
Delete Request deletion of your personal data
Correct Request corrections to inaccurate data
Opt-Out of Sale/Sharing Stop targeted advertising & Meta data sharing
Restrict Processing Limit how we use your data
Withdraw Consent Withdraw consent for data processing
Appeal If your request is denied, you can appeal

 To exercise any of these rights, contact us at loomline@hotmail.com.

If you are in the EEA, you can file complaints with your local Data Protection Authority. 

7. International Data Transfers

We process data in Germany, the EU, and the USA. If we transfer your data outside of Europe, we rely on:

  • Standard Contractual Clauses (SCCs) approved by the EU
  • Meta’s GDPR compliance mechanisms

8. Children's Data

Our Services are not intended for children under 16. We do not knowingly collect personal information from minors.

9. Security & Data Retention

We implement industry-standard security measures such as:

  • SSL encryption
  • Restricted access to personal data
  • Secure payment processing

We retain data only as long as necessary for legal, contractual, and business purposes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact:

Email: loomline@hotmail.com
Address: Mauritiuswall 70, Köln, 50676, DE

For the purposes of GDPR, we act as the data controller of your personal data.